Millennials & Economy: A Digital Perspective

On September 10, current Finance Minister Shri. Nirmala Sitharaman kicked a storm after blaming millennials’ mindset for slump in automobile industry. She stated and we quote “The automobile and components industry has been affected by…the mindset of millennials who prefer to use ride-hailing services such as Ola and Uber…”.  It’s a fact that millennials prefer […]

The “60+” Marketing Idea

The world has gone digital and similar is the case in India. Thanks to data providers that happily transitioned our lives from 1.5Gb data/month to 1.5Gb data/day. Considering Tier 2,3 and Tier 4 cities,internet service providers came with dirt-cheap data tariffs and with some push from our Prime Minister Narendra Modi’s “Digital India campaign, India […]