How to Start a Career in Social Media? – 5 Steps to Abide

Your social media career is waiting in the palm of your hands to be discovered.     Over the last 2 decades, the world of social media has seen tremendous development. We have developed global communities by the names of Twitter & Facebook that more or less started as college projects.   Since, a social […]

Social Media Marketing: 10 Major Trends For A 2021 Win

There’s no denying that this year has been challenging for social media marketing. 2020 was the year of the unexpected, with surprising reception towards online marketing. Even with the unprecedented social media usage recorded this year, we have had to adapt to new strategies to do better. But it taught us the most important thing […]

Tooter: A 'Swadeshi’ Alternative To Beat The Bird?

The Indian social media sphere has recently been abuzz with talks of a homegrown alternative to Twitter. Known as Tooter, this site claims to be the messenger of an uncensored India while staying away from foreign influences. This microblogging site, which is a fork of the decentralised alternative Mastodon, offers a similar look and functionality […]

India’s first hyper-personalized ad, promoting local retailers

The festival of lights, sweets, and happiness, Diwali is around the corner. People celebrate the return of Lord Rama to Ayodhya after he defeated Ravana by lighting rows of clay lamps and distributing sweets to each other. It’s a five-day celebration that includes good food, fireworks, colored sand, and special candles and lamps. A week […]

Going Back to the Basics of Digital Marketing

In today’s world, you are surrounded by the latest technology and gadgets. Everything you need is just a click away from you. In the current time, people and brands have a distance of the only click. Some of the most successful brands are using this virtual distance to gain maximum attention from their customers. And […]