Social Media Marketing: 10 Major Trends For A 2021 Win

There’s no denying that this year has been challenging for social media marketing. 2020 was the year of the unexpected, with surprising reception towards online marketing. Even with the unprecedented social media usage recorded this year, we have had to adapt to new strategies to do better. But it taught us the most important thing this decade could, the lesson of being prepared. With this year out on its way though, it’s time to formulate a new strategy for a new year.

In the wake of the pandemic however, the world of social media marketing may be changed for a long time. Preparing for that scenario, we have compiled a list of few social media marketing trends for you that 2021 could be riding on:

Go where the audience goes – Most people around the world have been limited to their homes during much of the pandemic. With so much free time, what do you think they have been doing? Gaming and YouTube videos are the two trends that have seen the highest activities online. Your brand can take advantage of this situation and make its presence known. Just be careful that they don’t miss missing you.

Can you hold the memes – The whole internet world is currently running on memes. Every sphere of social media is in on it, from celebrities to businesses. Memes are nothing new, yet in 2020 we have been shown the power that memes can hold in connecting people, and forming a community even around brands. With a lot of time to dedicate on social media, memes have become the prime method of making relatable content online. Brands can cash in on this trend as well.

● ‘Good old days’ for sale – One thing 2020 is not, is all the better things that came before. As such, nostalgia marketing could be the way to win over people longing for better days. The positive emotions connected with the “good old days” can boost current emotions and help make sales, perhaps even a connection. This will help attach positive emotions to your brand, which will further promote your services organically.

Bringing commerce to social media – Whether, by your genius or the pandemic, your business is now online. Don’t worry, you are just one of the many who are shifting their businesses to social commerce. As per research, around three out of every ten businesses, either already have a social commerce plan or will be implementing one in the next months, it’s the future after all. Social distancing will no longer be an excuse next year in matters of marketing.

Marketing, it’s a two-way street – It’s no longer the old times when brands can simply announce their service and consumers will just accept it. Social media is flooded with a lot of active and smart netizens now, and it is engagement and information that matters to them. As a brand, you will have to adapt to this two-way street to make loyal customers.

Authenticity matters to this crowd – In this age of disinformation, it’s hard for consumers to hand over their trust to brands. Yet social media marketing fails without that basic component. Even while spreading the reach of your brand online, it is necessary to remain true to your brand. Be true to yourself and you will have true followers. Also, nine out of ten consumers support brands based on their authenticity. That should be enough motivation, no?

Whatsapp, what’s going on – With an unusually high number of concurrent internet users this year, there has been a rise in the use of mobile messaging apps. The number of messaging app users is expected to rise to approximately 3 billion by 2023 around the world. One can expect this trend to continue onward in 2021. As a brand, you could grab this opportunity to connect with customers and community alike. Don’t be shy, introduce yourself, go on.

What’s this social media search engine thing – Internet users are naturally smart people, and they make sure they know what they are buying. Social media provides them with the perfect resource to judge for themselves if they want to buy something. It is also the perfect place for you as a brand to market yourself. You can make use of that 43% of consumers who utilise social media to research products to purchase.

Hello! Social media customer service – Everyone knows how tiresome contacting customer services can be. As an alternative, some consumers chose to interact with brands on social media platforms instead. With the gates open, more consumers will eventually migrate to social media to resolve their brand-related problems in 2021. As a brand, you could utilise this to provide quality services and gain a loyal following in turn.

Have some old wine for a new bottle – As it happens with trends, new ones become stale and old ones resurface eventually. Marketing is no different either. Ideas that were discarded before, can suddenly come back, especially during uncertain times. In 2021, we will see a rise in this “old school marketing” as brands go back to a simpler way of engaging consumers.

While this was surely a year of surprises, we have the element of preparedness on our side this time. Armed with lessons from this year, as we make our way for the next, we hope that the major trends above will help guide your brand to success in 2021.

Tooter: A 'Swadeshi’ Alternative To Beat The Bird?

The Indian social media sphere has recently been abuzz with talks of a homegrown alternative to Twitter. Known as Tooter, this site claims to be the messenger of an uncensored India while staying away from foreign influences. This microblogging site, which is a fork of the decentralised alternative Mastodon, offers a similar look and functionality to that of Twitter. There are of course a few differences that set it apart, for instance, the upper limit of 500 characters instead of Twitter’s 280 characters. Even an upgrade to a Pro version seems to be on offer, which opens up the ability to schedule posts, while surprisingly not making that option available yet.

No one can dictate the future of social media with absolute certainty. So we cannot say if Tooter will end up being the best microblogging alternative in India for brands and consumers alike. Whether this new and upcoming challenge to Twitter’s goliath will succeed in overtaking the giant or not, Indian Twitter is already on fire.

It is flooded with netizens picking on the barebone features of the site, and how it promotes itself, making the service an object of ridicule for many. The news of the site’s existence, as well as the presence of many famous people on the site, such as Abhishek Bachchan and Virat Kohli, has created a storm online as well. Here are some of the reactions from netizens as memes:

Tooter has a long way to go, to create a “Swadeshi” path for Indians to voice themselves. This first step might be responsible for bringing in a hope for improvements between brands and consumers’ choices. This can end up being a necessity, especially in uncertain times when Indians are looking for a local solution for local problems, which international services like Twitter may not provide.

India’s first hyper-personalized ad, promoting local retailers

The festival of lights, sweets, and happiness, Diwali is around the corner. People celebrate the return of Lord Rama to Ayodhya after he defeated Ravana by lighting rows of clay lamps and distributing sweets to each other. It’s a five-day celebration that includes good food, fireworks, colored sand, and special candles and lamps.

A week before Diwali, people usually buy everything from basic household items to fancy ones like vehicles, jewelry, and more. But this time it is not the same because of the coronavirus pandemic. The coronavirus pandemic has not only affected the lifestyle of people but has also adversely strained the local vendors.

As we all know that our economy has adversely declined ever since covid had hit us. Only a handful of businesses that have a good digital presence are able to survive in this situation. On the contrary to it, all our local business or small scale businesses are going unheard and unseen.

Big brands make the campaign at this time that hits the emotional value of their potential target audience. But unlike the usual campaign Cadbury India, parent company, Mondelez India, has done something interesting.

Their ad campaign called ‘Iss Diwali Aap #KiseKhushKarenge?’ for Cadbury Celebrations reached out to local businesses and retailers across various cities in India and promoted them.

Using artificial intelligence (AI), the company managed to create the first hyper-personalized ad in India. In this campaign, they reached out to over 1800+ local retailers from cities including Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow.

Using this AI to collect over 260+ pin codes, the video ad changes from person to person depending on where they are watching the particular ad.

The ad film showcases an Indian family rejoicing the occasion of Diwali wherein the woman of the house gifts something to every member of the family which is bought from the local stores. And her entire family gives her a box of Cadbury celebration.  The kick in all this is that with the AI using different pin codes, the same ad will have different store names depending on where a person is watching it from. A person watching the same ad in Delhi will see different store names for the same products from someone sitting in Mumbai or Lucknow.

The film ends with the message – ‘When all of us support our local stores, all of us can have a Happy Diwali’.

This generous move by Cadbury India has not only set up an example for other big brands but has given the important message of brotherhood and how as a community we can support small/local business groups.

Let’s support our local businesses!!

Clients Showcase: DUSSEHRA 2020

Dussehra is celebrated in India every year to symbolise the victory over darkness, ignorance and evil. The significance of this day goes beyond religious or spiritual reasons, of course. This is a good way for brands to promote themselves, and connect to their base, while sticking with what the festival stands for. Nine Grapes presents everyone with a few creatives we’ve worked on for our clients, keeping with the theme of advocating for light, knowledge and goodness:

Dynasty International School

 
 
 
 
 
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A post shared by Dynasty International School (@dynastyschoolofficial) on

Cafe Bigboxx

 
 
 
 
 
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A post shared by Cafe BigBoxx (@bigboxxcafe) on

Innovativeview

 
 
 
 
 
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A post shared by Innovatiview (@innovatiview) on

Vensysco

Going Back to the Basics of Digital Marketing

In today’s world, you are surrounded by the latest technology and gadgets. Everything you need is just a click away from you. In the current time, people and brands have a distance of the only click. Some of the most successful brands are using this virtual distance to gain maximum attention from their customers.

And yet, it is becoming difficult to gain the attention of your potential customers. Why? Are we doing too much?

In this blog, we are going back to the basics of Digital Marketing that will help you to re-strategize your marketing goals. Let’s have a keen look at this.

Social Media Marketing

The Internet has given access to everything and anything to people across the globe. The beauty of the internet lies with social media handles like Facebook, Instagram, Twitter, and LinkedIn, etc. Brands find it easy to connect with people through social media.

However, for connecting with your target audience you as a brand have to know everything about your target audience. Such as you should know which are the most used social media platforms by your target group. Building a social media account and gaining followers on it is a difficult and time-consuming task. So, it is advisable to focus on building one social media network.

Regardless of what platform you use or choose. You have to understand your consumers’ needs and desires. Only then you will know how to serve them.

Content Marketing

Content Marketing is a strategic marketing approach that is primarily focused on creating and disturbing valuable, relevant, meaningful, and consistent content to attract and retain a good portion of the audience. Content sets up the way how a brand communicates with its audience.

That’s whyunderstanding your consumers deeply is so important. It is very important to know how your target audience speaks or thinks. Once you have understood, the next step is to make them believe you have got everything they need or were/are looking for. The best way of doing that is by making social media posts in their languages so that they can relate to it. Picking and using the right language can do wonders for your brands.

Paid Ads

Everything comes with a cost. Paid advertisements can seem expensive but they are not because they bring consumers to the brand. Having said that one should always be cautious of where he/she is putting money. Putting or rather investing money blindly will do no good to the brand. So, it is important to know the ABC of paid advertisements.

By ABC we mean,

A for Audience

B for Budget

C for Commerciality

The very first step is to figure out which platform does your target audience use. For example: if you sell sanitary napkins then Pinterest should be your go-to platform. This is because 81% of Pinterest users are women. Investing on any other platform will not be so useful.

Knowing how much to spend on advertising is one of the essential and primary decisions you have to make. Most PPC ads work on an auction basis, meaning that the more advertisers there are, the more expensive it gets for you and me.

Commerciality:

 You need to bridge the gap between the intent of the platform and how you monetize your products. The key to creating brand awareness digitally in today’s climate is to adopt the mindset of the consumer. As a brand, you shouldn’t be selling your hard marketing strategies to people instead you should aim to solve their problems in a way that your products get promoted. We hope this blog was helpful to you. Thank you for reading!

TikTok Has Left The Building: Here’s Top 5 Indian Alternatives Ruling The Roost

In its two years of its existence in India, this social media video platform had created a new space for people to showcase their skills. Whether it’s comedy or choreography, TikTok encouraged people to explore their talents, as well as earn from it. It was also the ideal platform to extend the reach of brands towards the youth of the country.

With TikTok banned, it has left a hole that desperately needed filling in. Fortunately, that throne is being vied for by these top four homegrown alternatives:

  • Roposo – Roposo is the brainchild of three IIT Delhi alumni. It offers the usual features present in video sharing platforms, such as recording videos and adding effects, as well as earning money from videos. It has been in existence since 2014 and has more than 65 million users currently.
  • Chingari – This Bengaluru-based app has taken the Indian internet by storm. Being touted as the new TikTok, it has attracted the likes of industrialist Anand Mahindra as its users. Including such features as fitness tips and quick recipes, users of this app also get a peek into the lives of celebrities.
  • Mitron – This Indian app is another contender for the throne. Ever since its release, it has gained immense popularity. It is built by an IIT Roorkee student and currently has more than 10 million downloads. Offering similar features and interface to TikTok, Mitron has ensured easier migration to this app.
  • Trell – Promoted as “India’s No. 1 Lifestyle Vlog App”, Trell has created a space for users to share their experiences across various categories which include health and fitness. Enabling the community to create, share as well as discover each other’s contents, this app is a useful tool to increase brand awareness.
  • Moj – Made exclusively for an Indian audience, Moj by Sharechat has seen massive surge in downloads. As far as features go, users of this popular app will find themselves in familiar territory, being able to record short videos and applying various effects. Currently it is one of the most popular alternatives available in India with more than 2 lakh installs.

Emojis: The Digital Ways of Expression

In this age where people are connecting through social media handles all the time, emojis have become more than just a gesture. People use emojis to convey their feelings. We have more than 3000 emojis in totality. While texting, chatting or commenting on any of these social media platforms we commonly use emojis to make texts sound interesting. Since people all over the world use emojis lovingly, a day was declared to deem its usage. The day is commonly known as World Emoji Day which is celebrated on 17 July from the year 2014.

An emoji is a quirky and symbolized representation of our emotions or feelings. We have an array of emojis that depicts our general behavior. Such as we have a kiss emoji, different colors of heart emojis, sad emojis, a hug emojis. Not only this we have emojis of pets, animals, fruits, vegetables, thumbs up, headache, weather and much more.

Emojis were inspired by human behaviors and were introduced to make human interactions more interesting from a distance. Nowadays people are moving beyond emojis. They are moving to animated emojis, stickers, and animated stickers that make the messaging experience even more engaging and interesting.

With our hectic schedules and busy days catching each other through a long piece of text or on call is quite impossible. Therefore, sending an emoji or an emoji sticker is a nice way to stay in touch with our loved ones. Emojis have united this world as it has no language barriers attached to it. Emojis can be understood and interpreted within the masses without any understanding of a specific language. The idea behind the conversation is understood by the emoji. With each day passing emoji is becoming the deal-breaker of all the interactions.

Some of the social media handles have recently launched new emojis to make commenting and chatting more interesting on them. Apps like Facebook and Whatsapp have introduced emojis and emojis stickers to win the hearts of their users. Facebook has come up with a new range of Care Emotion emojis at the time of coronavirus to support their fellow brothers and sisters. One of those emojis features a familiar yellow face with its arm around a red heart that animates into a gentle squeeze when clicked. Similarly, Whatsapp introduced an animated series of stickers for Android as well as IOS users.

We hope these emojis keep on making your conversations more engaging and interesting.

Elyments: India’s First Homemade App

India has aced this era of digitalisation by launching its first home-made social super networking app, Elyments. It was launched virtually by Vice President of the country, M Venkaiah Naidu. This app is an initiative by the government to transform local India into global India. Elyments is one of the prime examples of Atmanirbhar Bharat.

This app can be downloaded from all the app stores throughout the world. The whole idea behind this app was to connect people locally and globally through a social media network which is made in India.


Recently India has banned 59 Chinese apps such as TikTok, Helo, WeChat, UC Browser, SHAREit, Shein, Beauty Plus, and many more. These apps were banned by the Indian Government over security and privacy issues. To bridge this digital gap Elyments was launched.

This homegrown super app is clubbed with so many exciting features. It’s one-stop for all social media needs and much more. Unlike the contemporary social media handles like Facebook, Instagram, Whatsapp, Elyments has all in one. This means there is no need to open multiple tabs. In this domestically made app, everything comes under one umbrella. Let’s have an insight on what this super app has to offer:

You can curate endless feeds of your interest in this app. You can not only create but also look at what others are creating. This feature resembles Instagram.

 Elyments gives you a platform to chat with your loved ones. You can also share videos, audios, or images via chat with your friends and family. The app even gives you the option for private/ group chats.

This app has more than 8 regional languages. Since this app is visioned to be used by all the citizens of the country, through this feature a person can accordingly choose his or her preferred language.

You can either do video or audio conference calls using this app.

You can do digital payments from this app as well.

One can even curate business while using this platform. You can subscribe to public users. This domestic app will have only local business accounts. So, people throughout the nation can see and take advantage of the products or services.

Elyments is developed in such a way that it benefits local business. This app will discover the tastes of India. It will also play a key role in strengthening the national economy. The Government of India ensures the safety and security of the data on this app.

Already, more than 2 lakhs people have downloaded Elyments app. We hope every Indian downloads this homemade app to strengthen the economy of India and help our local market to grow.

A Bid To Lure Generation Z: Whale App by Facebook

Just like the comic strips of 1960s, memes are the new literature of our digital world. They come in many forms and shapes. At times offensive, at others comic and yet always 100% on the point, this is how Gen Z is going to communicate. 

If you’re a sketch artist or graphic designer, you may find it extremely easy to create new memes and they need dexterity of hand or Illustrator. But what if you’re not and still want to jump on this bandwagon?

Well! Whale app by Facebook’s experimental app’s team is the answer to your quest. Although it is available in Canada only right now, but when there is a will, there is a way.

To use the Whale app, you either have to click a new picture or give access to your gallery to choose an image you want to create a meme out of. There are also stock photos available without any description to create new memes. 

Once you have selected the image, the app gives you freedom to create memes using text, emojis, popular effects, filters etc. The memes can also be made grid wise as we have seen in the Irfan Khan memes.

You can share the meme directly on different social media channels without any hassle. The important thing to note in this development is that Facebook is afraid of losing the Gen Z as they like more advanced apps and are very much weary of the main Facebook app. The NPE team at FACEBOOK understands that just capitalizing the company logo is not going to change the game. If they don’t want to be the Nokia of future, they need to be in the game by trick or treat. 

We hope this app launches soon in India as the Tea lovers are quite envious of the maple syrup country for the Whale app.

For more information on this, you can contact us anytime at: www.ninegrapes.com

Thank you for the read!

Where is India’s Right to Speak: Twitter or Mastodon?

India and censorship has been such a tussle for decades in our country that at times it’s hard to decide what is right and what is wrong and who has the right to keep it or delete it.

The latest victim of this tussle has been Twitter India and gainer is a little known social media network Mastodon. Let us first know what exactly went wrong at Twitter trying to moderate tweets. 

1. Arbitrary Moderation

Most of the social media influencers, digital marketing experts and people in general believe that Twitter in India moderates insensibly and is partial when it comes to criticism of government. Especially groups like lawyer lobby and minority leaders find it very disturbing that their voices are being crushed under the modern use of robot crawlers that have set words to moderate things without giving any heed to the context.

2. Inaction Against Abuses & Threats

People have a strong feel that Twitter does next-to-nothing when it comes to abuses and threats. Women users feel that they are as vulnerable to bullying on Twitter as they are in a dark alley of Delhi. Abusers say anything to everything and yet no action is taken against them.

To avoid any kind of political or social propaganda, we are not going to discuss particular cases here.

Now let’s see what’s exactly right at Mastodon.

Mastodon is an open-network software that lets you have your own server to operate without any kind of centralization. It is not owned by a single entity that can boss around. You’re free to choose with whom you interact and with whom you don’t. 

Also, Mastodon takes robust action against abusers whether it is racial or misogynistic in nature, projecting it to be the next big thing. 

Everything apart, right now, there are 300 M+ users on Twitter while Mastodon boasts a current number of 2.2 M which puts up some hard questions. Will Mastodon will be able to manage all its users in the long term. Also, many experts have stated that it is not that easy to use Mastodon and it is not a long term thing. 

In our view, leaving Twitter for another network is like leaving battlefield for a pastoral life. The things we should really address is how come these disparities run in a country that holds high the sacred “freedom of speech”. 

On a second thought, now crawlers and robots will decide what’s exactly good for humanity? Well! We are in the same dilemma as you are. So, if you have any thoughts on this, do write to us either in the comment section or leave a mail at hello@ninegrapes.com.

Thank you for your time!

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