Tooter: A 'Swadeshi’ Alternative To Beat The Bird?

Tooter: A 'Swadeshi’ Alternative To Beat The Bird?

The Indian social media sphere has recently been abuzz with talks of a homegrown alternative to Twitter. Known as Tooter, this site claims to be the messenger of an uncensored India while staying away from foreign influences. This microblogging site, which is a fork of the decentralised alternative Mastodon, offers a similar look and functionality to that of Twitter. There are of course a few differences that set it apart, for instance, the upper limit of 500 characters instead of Twitter’s 280 characters. Even an upgrade to a Pro version seems to be on offer, which opens up the ability to schedule posts, while surprisingly not making that option available yet.

No one can dictate the future of social media with absolute certainty. So we cannot say if Tooter will end up being the best microblogging alternative in India for brands and consumers alike. Whether this new and upcoming challenge to Twitter’s goliath will succeed in overtaking the giant or not, Indian Twitter is already on fire.

It is flooded with netizens picking on the barebone features of the site, and how it promotes itself, making the service an object of ridicule for many. The news of the site’s existence, as well as the presence of many famous people on the site, such as Abhishek Bachchan and Virat Kohli, has created a storm online as well. Here are some of the reactions from netizens as memes:

Tooter has a long way to go, to create a “Swadeshi” path for Indians to voice themselves. This first step might be responsible for bringing in a hope for improvements between brands and consumers’ choices. This can end up being a necessity, especially in uncertain times when Indians are looking for a local solution for local problems, which international services like Twitter may not provide.

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