As the era of writing ended with the advent of computers, we are experiencing a similar extinction of typing with the invention of voice search on mobiles. The trend has begun with big online businesses like Google, Amazon, Microsoft already having voice assistants serve us on a regular basis.
The modern technology user has no problems with the accent that is required to be heard and in my experience if you want to spend money, you will be heard. With time and experience, our devices are also becoming smart. Now Google assistant can understand most of the prominent languages in the world and we all are happy about it.
Voice search makes the user experience much more easy and intriguing. You want to search a place while driving, just tell it to your voice assistant. You want to look up a recipe while doing dishes, just ask your voice assistant and tadda! You are already getting directions or listening to the steps and ingredients required to prepare it.
According to a Forbes report, till the year 2020, half of the google searches will be via voice and that is why Google is investing a lot to make Voice Search Optimisation work for the businesses that rely on Google rankings. The best digital marketing agencies in the world are working diligently on VSO to let their clients reap the benefits in the longer run.
Now, Voice Search Optimisation is not exactly the same as the traditional SEO. And if you are a digital marketer out their or a business person who wants to optimise Voice Search for your business, we have a few tiny points to be considered.
Typically when a user voice searches a thing, they are looking to complete an action. As we considered before, it is either a service or a product they are seeking and your help to get this action closed can be very helpful in the longer run:
1. Make your website the quickest to load
Just like the traditional SEO, it is important to make a website that loads quickly to be on Google top voice rankings. Ensure that:
- Your server responds quickly
- All files are compressed
- Images are optimised
- Website is optimised for mobile
- You use cache wisely etc.
2. Your website should speak to the user
Write content for your website the way you will speak to the user if he/she is in front of you. When a person types, they mostly use bulleted words like “best digital agency” but when they actually speak it would sound more like, “Which are the best digital marketing agencies in Delhi”. So, you need to optimise your website content for both the occasions.
3. Create featured content block on website
An average voice search answer is about 29 words long. But in practicality we all understand that short answers work better. On your website create featured blocks that have the whole gist of the website read out to the user for better positioning. Always place your long tail keywords in this gist and use H-tags, bullets and listings that Google can read better.
4. Give larger weight to local searches
It is noted that one fourth of the voice searches are for locally based businesses and their services. Hence, try to use phrases like near me in the content to rank better.
Investing is Voice Search Optimisation is going to give a push to your brand image locally and universally. It will become a dominant force till the year 2022. You need to optimise your voice searches now to be far ahead in the game when others start. For more information or any queries, you can visit us at www.ninegrapes.com and we will be delighted to direct you in the right direction.